The DNA of Customer Experience: How Emotions Drive Value

Shaw, C.

The DNA of Customer Experience: How Emotions Drive Value
  • 出版商: Springer
  • 出版日期: 2007-05-10
  • 售價: $2,940
  • 貴賓價: 9.5 折 $2,793
  • 語言: 英文
  • 頁數: 186
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 0230500005
  • ISBN-13: 9780230500006
  • 相關分類: 管理與領導 Management-leadership

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商品描述

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

作者簡介

COLIN SHAW is author of two best selling books 'Building Great Customer Experiences'and 'Revolutionise your Customer Experience. He is the Founder and CEO of Beyond Philosophy, the worlds leading thought leader in the Customer Experience. They provide Strategic Guidance, Market Research and Education services from their offices in London, England and Atlanta, USA. Beyond Philosophy(TM) boasts a number of the worlds largest organisations as clients including Microsoft, T-Mobile, FedEx, IBM and Her Majesty's Cabinet office to name a few.

Due to his expertise Colin has appeared many times on CNN, BBC TV, Sky News & various Radio stations. He has also appeared in most of the National Press in the UK and many other trade publications. He is a sought-after and accomplished speaker, delivering key note speeches around the globe, and is a member of both the International Federation for Professional Speakers and the UK Professional Speakers Association.
www.beyondphilosophy.com

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