Design Thinking for Tech: Solving Problems and Realizing Value in 24 Hours
暫譯: 科技設計思維：在24小時內解決問題與實現價值
Anderson, George
- 出版商: Pearson FT Press
- 出版日期: 2022-12-10
- 售價: $2,020
- 貴賓價: 9.5 折 $1,919
- 語言: 英文
- 頁數: 448
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0137933037
- ISBN-13: 9780137933037
海外代購書籍(需單獨結帳)
商品描述
In just 24 lessons of one hour or less, Design Thinking for Tech helps you inject techniques and exercises into your projects using the same systematic and creative process that designers have used for years.
Anderson walks you through a simple four-phase Design Thinking model, showing how to loop back, keep learning, and continuously refine your work. You start by understanding the essential "what, how, when, why, and who" of Design Thinking. Next, you use core Design Thinking techniques to understand the big picture, focus on your most critical problems, think more creatively about them, take the "next best steps" toward problem resolution and value creation, and along the way rapidly iterate for progress.
Every lesson builds on what you've already learned, with exercises crafted to deliver directly relevant experience. Regardless of your role in the world of technology, you'll learn how to supercharge success for any tech-related project, business initiative, or digital transformation.
Learn how to...
- Apply a simple four-phased Design Thinking model in team and individual settings
- Inject game-changing methods into the project lifecycle
- Gain crucial "big picture" insights into how a situation has evolved over time
- Build and maintain healthier, more resilient teams
- Reskill teams to deliver greater business, functional, and technical impact
- Set and manage realistic expectations through a 360 view of your stakeholders
- Connect, communicate, and empathize with the right people at the right time
- Liberate the ideas trapped in your head so you can explore them deeply with others
- Think divergently, expand creativity, and work through uncertainty
- Navigate problems to quickly arrive at potential solutions
- Deliver incremental yet real value to people who desperately need it
- Start small to deliver greater value at velocity
- Improve how you approach and manage change
Step-by-step instructions carefully walk you through the most common tasks.
Practical, hands-on examples show you how to apply what you learn.
Quizzes and exercises help you test your knowledge and stretch your skills.
Notes and tips point out shortcuts and solutions.
商品描述(中文翻譯)
在短短24堂每堂一小時或更少的課程中，科技設計思維幫助您將技術和練習注入您的專案，使用設計師多年來所採用的系統性和創造性過程。
安德森（Anderson）帶您了解一個簡單的四階段設計思維模型，展示如何回饋、持續學習並不斷完善您的工作。您將從理解設計思維的基本「什麼、如何、何時、為什麼和誰」開始。接下來，您將使用核心設計思維技術來理解全局，專注於最關鍵的問題，更具創造性地思考這些問題，採取解決問題和創造價值的「下一步最佳行動」，並在此過程中快速迭代以促進進展。
每一課都建立在您已經學到的知識之上，並設計了直接相關的練習以提供實際經驗。無論您在科技領域的角色如何，您都將學會如何為任何與科技相關的專案、商業計畫或數位轉型加速成功。
學習如何...
- 在團隊和個人環境中應用簡單的四階段設計思維模型
- 將顛覆性的方法注入專案生命週期
- 獲得關鍵的「全局」見解，了解情況隨時間的演變
- 建立並維持更健康、更具韌性的團隊
- 重新培訓團隊以提供更大的商業、功能和技術影響
- 通過360度的利益相關者視角設置和管理現實的期望
- 在正確的時間與正確的人建立聯繫、溝通和共鳴
- 解放您腦海中被困的想法，以便能夠與他人深入探討
- 發散思考、擴展創造力並應對不確定性
- 導航問題以快速找到潛在解決方案
- 向迫切需要的人提供增量但真實的價值
- 從小處著手，以更快的速度提供更大的價值
- 改善您對變革的處理和管理方式
逐步指導仔細引導您完成最常見的任務。
實用的實作範例展示如何應用您所學的知識。
測驗和練習幫助您測試知識並提升技能。
註解和提示指出捷徑和解決方案。
作者簡介
George Anderson is a program director for Microsoft and an adjunct professor and guest lecturer for several universities. George holds Stanford Innovation & Entrepreneurship as well as Innovation Leadership credentials, PMI's Wicked Problem Solving and Prosci's Change Practitioner certifications, an MBA with a focus in Human Resource Management, and a PhD in Applied Management and Decision Sciences.
As a program director, George assembles and leads global tech teams that help organizations transform themselves. George's architects and consultants provide the technology and business skills necessary to design and develop business-enabling technology solutions, and George and his project managers provide the leadership, governance, and communications necessary to deliver those solutions.
In these ways, George's teams solve problems that drive meaningful change and measurable value. George knows first-hand the power of thinking and executing differently to change our world and often shares those learnings and experiences. He has co-led worldwide design thinking communities within Microsoft and has incorporated design thinking techniques and exercises into several of Microsoft's governance methods and project delivery methodologies.
Since 2002, George has also been assembling authoring teams to publish popular technology planning and implementation books, including Teach Yourself SAP in 24 Hours (2015) and SAP Implementation Unleashed (2009). More recently, he has shared how Design Thinking can be applied to our work and personal lives through Stuck Happens: 95 Simple Life Hacks for Thinking and Thriving (2021). And George and his team shared guidance and techniques organized around PMI's Process Groups in Design Thinking for Program and Project Management (2019).
Design Thinking for Tech: Solving Problems and Realizing Value in 24 Hours marries George's love of people, high-tech software development, platform-based business solutioning, and Design Thinking. It bridges the real-world intersection of technology and more than 130 Design Thinking techniques and exercises useful in learning, empathizing, and solving difficult problems while providing early and repeatable value along the way. Connect with George on LinkedIn or through email at George.Anderson@Microsoft.com.
作者簡介(中文翻譯)
喬治·安德森是微軟的程式總監，同時也是多所大學的兼任教授和客座講師。喬治擁有史丹佛大學的創新與創業以及創新領導的資格，擁有PMI的複雜問題解決和Prosci的變革實踐者認證，並取得人力資源管理專注的MBA學位，以及應用管理與決策科學的博士學位。
作為程式總監，喬治組建並領導全球技術團隊，幫助組織進行轉型。喬治的架構師和顧問提供設計和開發業務促進技術解決方案所需的技術和商業技能，而喬治和他的專案經理則提供必要的領導、治理和溝通，以交付這些解決方案。
透過這些方式，喬治的團隊解決了推動有意義變革和可衡量價值的問題。喬治親身體會到以不同方式思考和執行改變我們世界的力量，並經常分享這些學習和經驗。他曾共同領導微軟內的全球設計思維社群，並將設計思維技術和練習融入微軟的多種治理方法和專案交付方法論中。
自2002年以來，喬治還組建了作者團隊，出版了多本受歡迎的技術規劃和實施書籍，包括《24小時自學SAP》（2015年）和《SAP實施解放》（2009年）。最近，他通過《卡住了：95個簡單的生活竅門來思考和茁壯成長》（2021年）分享了設計思維如何應用於我們的工作和個人生活。此外，喬治和他的團隊在《專案和計畫管理的設計思維》（2019年）中分享了圍繞PMI的流程組織的指導和技術。
《技術的設計思維：在24小時內解決問題並實現價值》結合了喬治對人、先進軟體開發、基於平台的商業解決方案和設計思維的熱愛。它橋接了技術與130多種設計思維技術和練習的現實交集，這些技術和練習在學習、同理心和解決困難問題時非常有用，同時在過程中提供早期和可重複的價值。您可以在LinkedIn上或通過電子郵件與喬治聯繫，電子郵件地址為George.Anderson@Microsoft.com。
