Salesforce.com Secrets of Success: Best Practices for Growth and Profitability (Paperback)
暫譯: Salesforce.com 成功秘訣:增長與盈利的最佳實踐 (平裝本)
David Taber
- 出版商: Prentice Hall
- 出版日期: 2009-05-01
- 售價: $2,050
- 貴賓價: 9.5 折 $1,948
- 語言: 英文
- 頁數: 504
- 裝訂: Paperback
- ISBN: 0137140762
- ISBN-13: 9780137140763
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商品描述
Drive Better Productivity and Increase Saleswith Salesforce.com–Starting Now
Discover Real-World Best Practices—Without Paying Expensive Consultants
You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay a consultant $300/hour to get...information you won’t find in any other book!
Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site, www.SFDC-secrets.com, Taber provides questionnaires, step-by-step guides, and extensive resources–all part of the Revenue Overdrive™ system that gives your organization maximum results from Salesforce.com.
- Achieve higher end-customer satisfaction and dramatic sales productivity gains
- Use the SFA Maturity Model™ to assess readiness, fill gaps, and gain early, deep user adoption
- Overcome “people, product, and process” pitfalls that can limit the value of Salesforce.com
- Learn which tools, add-ons, features, and extensions are right for your implementation
This book’s start-to-finish roadmap for success can be used by companies of all sizes in all industries–with specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.
商品描述(中文翻譯)
提升生產力並透過 Salesforce.com 增加銷售——立即開始
發現實際的最佳實踐——無需支付昂貴的顧問費用
您投資於 Salesforce.com 的唯一原因是:在整個組織中推動重大績效改進。《Salesforce.com® 成功秘訣》將幫助您實現這一目標。作者 David Taber 根據他在數十個部署中的經驗,提供有關 Salesforce.com 部署的各個方面的專業指導,並針對每個受 Salesforce.com 影響的組織領域(包括銷售、行銷、客戶服務、財務、法律和 IT)提供以結果為導向的最佳實踐。這些資訊您本來需要支付顧問每小時 300 美元才能獲得……這是您在其他書籍中找不到的資訊!
Taber 將引導您制定全面且有效的實施策略,隨後提供克服您面臨的每一個挑戰的戰術和具體措施,包括內部政治。通過這本書及其伴隨的網站 www.SFDC-secrets.com,Taber 提供問卷、逐步指南和豐富的資源——這些都是 Revenue Overdrive™ 系統的一部分,幫助您的組織從 Salesforce.com 獲得最大成果。
- 實現更高的最終客戶滿意度和顯著的銷售生產力提升
- 使用 SFA Maturity Model™ 評估準備情況、填補空白,並獲得早期、深入的用戶採用
- 克服可能限制 Salesforce.com 價值的「人員、產品和流程」陷阱
- 瞭解哪些工具、附加元件、功能和擴展適合您的實施
這本書從頭到尾的成功路線圖可供各行各業的各種規模公司使用——並針對高層主管、團隊領導、實施團隊成員、開發人員和整個業務中的用戶提供特定章節。