Innovate the Future: A Radical New Approach to IT Innovation (Paperback)
暫譯: 創新未來：資訊科技創新的激進新方法 (平裝本)
David Croslin
- 出版商: Prentice Hall
- 出版日期: 2010-05-06
- 定價: $1,050
- 售價: 6.0 折 $630
- 語言: 英文
- 頁數: 304
- 裝訂: Paperback
- ISBN: 0137055153
- ISBN-13: 9780137055159
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相關分類:
企業資源規劃 Erp、管理與領導 Management-leadership
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商品描述
When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.
Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to
- Innovate from Scratch: Identify a new market, and invent and deliver a successful product
- Innovate to Dominate: Maintain a position of market dominance
- Innovate to Conquer: Replace a current leader
- Innovate to Disrupt: Use new inventions to power your way into emerging markets
Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.
商品描述(中文翻譯)
**一個經過驗證的逐步方法，持續創造革命性的產品、服務和流程**
在進入、創造或主導市場時，顛覆性創新是你擁有的最強大工具。不幸的是，大多數公司發現實現顛覆性創新非常困難，幾乎不可能複製。在**《創新未來》**中，著名的科技創新者大衛·克羅斯林（David Croslin）幫助你一次解決這個問題。克羅斯林介紹了一個經過驗證的過程，能夠持續創造真正具有變革性的發明、技術和方法。
根據他在從初創公司到《財富》20強（Fortune® 20）等組織中領導創新的無與倫比的經驗，克羅斯林確定了優化整個創新生命周期的結構化步驟。然後，通過真實的例子和案例研究，他展示了如何將這些步驟應用於：
- 從零開始創新：識別一個新市場，並發明和交付一個成功的產品
- 創新以主導：保持市場主導地位
- 創新以征服：取代當前的領導者
- 創新以顛覆：利用新發明進入新興市場
**《創新未來》**是任何希望從創新中驅動更多戰略價值和利潤的人的不可或缺的資源：CxO、策略家、企業家、研發領導者、產品和業務線領導者以及投資者等。
