The Designer's Guide to Product Vision: Learn to Build Your Strategic Influence to Shape the Future
暫譯: 設計師的產品願景指南：學習建立您的戰略影響力以塑造未來
Fish, Laura, Kiekbusch, Scott
- 出版商: New Riders
- 出版日期: 2020-08-02
- 售價: $1,255
- 貴賓價: 9.5 折 $1,192
- 語言: 英文
- 頁數: 288
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0136654320
- ISBN-13: 9780136654322
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相關分類:
UI/UX
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商品描述
As organizations increasingly recognize the centrality of design to strategy, designers have an opportunity to shape decisions at the highest level, moving beyond low-level UI/UX decisions to product vision and strategy. In The Designer's Guide to Product Vision , pioneering product design visionary Laura Fish helps you level up your skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness your new power by championing product visions that make a powerful difference. You'll learn how to:
- Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change
- Bind your product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives
- Master the exceptional business communication skills you need to command business endeavors based on product or service vision
- Secure dedicated resources, assemble your team, and captain your visioneering expedition to success
Fish provides practical tools that help you apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, you can leave pixel-pushing behind -- and change your world.
商品描述(中文翻譯)
隨著組織越來越認識到設計在策略中的核心地位，設計師有機會在最高層級塑造決策，超越低層次的 UI/UX 決策，進入產品願景和策略。在《設計師的產品願景指南》一書中，開創性產品設計先驅 Laura Fish 幫助你提升技能，成為現代設計領袖。Fish 展示了如何艱苦轉型為策略設計師，並通過倡導能夠帶來重大影響的產品願景來發揮你的新力量。你將學會如何：
- 在敏捷世界中引領數位產品旅程，利用產品願景作為戰略指南，讓每個人在變革面前保持一致
- 將你的產品與有目的的方向綁定：透過商業目標的視角提供最佳體驗，解決用戶問題
- 掌握卓越的商業溝通技巧，以基於產品或服務願景指揮商業努力
- 確保專門資源，組建你的團隊，並帶領你的願景探索之旅走向成功
Fish 提供實用工具，幫助你應用她的策略，包括產品願景提案文件交付物、故事敘述弧模板、願景解決方案故事模板等。藉由她的指導和資源，你可以擺脫單純的像素推動，改變你的世界。
作者簡介
Laura Fish is a modern designer focusing on strategic product vision that can shape big change for the better. Drawing on fifteen years embedded in digital product programs and user experience teams, she can now speak to hard lessons learned and expertise gained that have led her to redefine her professional purpose and make the changes needed to level herself up. She is now dedicated to helping fellow designers do the same, acting as a visioneering sherpa to guide the journey.
Scott Kiekbusch is a digital product strategist and designer with nearly 20 years of industry experience. Scott has built & led digital product design teams, participated in the design and delivery of websites & applications enjoyed by millions of users, and helped mature the product design practices of several organizations. In his free time he enjoys playing & listening to music, traveling, photography, and periodically posting hot takes on Twitter @adjustafresh. He currently resides with his family in the Indianapolis, IN area.
作者簡介(中文翻譯)
Laura Fish 是一位現代設計師，專注於能夠帶來重大變革的戰略產品願景。她在數位產品計畫和使用者體驗團隊中擁有十五年的經驗，現在能夠分享她所學到的艱難教訓和獲得的專業知識，這些都使她重新定義了自己的職業目標，並做出必要的改變以提升自己。她現在致力於幫助其他設計師也能做到這一點，擔任願景引導者，指導他們的旅程。
Scott Kiekbusch 是一位數位產品策略師和設計師，擁有近20年的行業經驗。Scott 建立並領導數位產品設計團隊，參與設計和交付數以百萬計的使用者所喜愛的網站和應用程式，並幫助多個組織成熟其產品設計實踐。在空閒時間，他喜歡演奏和聆聽音樂、旅行、攝影，並定期在 Twitter 上發表熱點觀點 @adjustafresh。他目前與家人居住在印第安納波利斯，印第安納州。
