The Psychology of Investing, 4/e (Paperback)
暫譯: 投資心理學，第4版（平裝本）

The Psychology of Investing is the first text of its kind to delve into the fascinating subject of how psychology affects investing. Its unique coverage describes how investors actually behave, the reasons and causes of that behavior, why the behavior hurts their wealth, and what they can do about it.

The fourth edition addresses the current financial crisis, has a new chapter on framing effects, and contains new evidence and ideas in every chapter.

What really moves the market: Understanding the psychological aspects. Traditional finance texts focus on developing the tools that investors use for calculating risk and return. The Psychology of Investing is one of the first texts to delve into how psychology affects investing rather than solely focusing on traditional financial theory. This text’s material, however, does not replace traditional investment textbooks but complements them, helping students become better informed investors who understand what motivates the market. 

Keep learning consistent: Most of the chapters are organized in a similar succession. This approach adheres to following order:

<章節目錄>

Chapter 1: Psychology and Finance
Chapter 2: Overconfidence
Chapter 3: Pride and Regret
Chapter 4: Risk Perceptions
Chapter 5: Decision Frames
Chapter 6: Mental Accounting
Chapter 7: Forming Portfolios
Chapter 8: Representativeness and Familiarity
Chapter 9: Social Interaction and Investing
Chapter 10: Emotion and Investment Decisions
Chapter 11: Self-Control and Decision Making