Introduction to Electronic Commerce, 3/e (Paperback)(美國原版)
暫譯: 電子商務導論 (第三版)
Efraim Turban, David King, Judy Lang
- 出版商: Pearson FT Press
- 出版日期: 2010-10-09
- 售價: $1,445
- 貴賓價: 9.4 折 $1,360
- 語言: 英文
- 頁數: 552
- 裝訂: Paperback
- ISBN: 0136109233
- ISBN-13: 9780136109235
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商品描述
Explore the essential concepts of electronic commerce.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.
The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
商品描述(中文翻譯)
探索電子商務的基本概念。
本書由經驗豐富的作者撰寫，分享學術與實務經驗，內容涵蓋全球視角下電子商務的廣泛基本要素，既全面又易於理解。
第三版特別關注我們在商業、學術和個人生活中在線行為的最新發展。
