Blockchain for Business (1ST ed.)
暫譯: 商業區塊鏈應用（第一版）

Jai Singh Arun , Jerry Cuomo , Nitin Gaur

Blockchain for Business (1ST ed.)

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商品描述

Blockchain enables enterprises to reinvent processes and business models and to pursue radically disruptive applications. Blockchain for Business is a concise, accessible, and pragmatic guide to both the technology and the opportunities it creates.  

 

Authored by three experts from IBM’s Enterprise Blockchain practice, it introduces industry-specific and cross-industry use cases, and reviews best-practice approaches to planning and delivering blockchain projects. With a relentless focus on real-world business outcomes, the authors reveal what blockchain can do, what it can’t do yet, and where it’s headed.

  • Understand five elements that make blockchain so disruptive: transparency, immutability, security, consensus, and smart contracts
  • Explore key use cases: cross-border payments, food and drug safety, provenance, trade finance, clinical trials, land registries, and more
  • See how trusted blockchain networks are facilitating entirely new business models
  • Compare blockchain types: permissioned, permissionless, private, public, federated, and hybrid
  • Anticipate key technical, business, regulatory, and governance challenges
  • Build blockchain financial models, investment rubrics, and risk frameworks
  • Organize and manage teams to transform blockchain plans into reality

Whether you’re a senior decision maker, technical professional, customer, or investor, Blockchain for Business will help you cut through the hype and objectively assess blockchain’s potential in your business.

商品描述(中文翻譯)

區塊鏈使企業能夠重新設計流程和商業模式，並追求徹底顛覆性的應用。區塊鏈商業應用是一本簡明、易懂且務實的指南，介紹了這項技術及其所創造的機會。

本書由三位來自IBM企業區塊鏈實踐的專家撰寫，介紹了行業特定及跨行業的應用案例，並回顧了規劃和交付區塊鏈專案的最佳實踐方法。作者專注於現實世界的商業成果，揭示了區塊鏈能做什麼、尚未能做什麼，以及未來的發展方向。

- 了解使區塊鏈如此顛覆性的五個要素：透明性、不可變性、安全性、共識和智能合約
- 探索關鍵應用案例：跨境支付、食品和藥品安全、來源追溯、貿易融資、臨床試驗、土地登記等
- 了解可信的區塊鏈網絡如何促進全新的商業模式
- 比較區塊鏈類型：許可型、無許可型、私有型、公有型、聯邦型和混合型
- 預測關鍵的技術、商業、法規和治理挑戰
- 建立區塊鏈財務模型、投資標準和風險框架
- 組織和管理團隊，將區塊鏈計劃變為現實

無論您是高層決策者、技術專業人士、客戶還是投資者，區塊鏈商業應用將幫助您穿透炒作，客觀評估區塊鏈在您業務中的潛力。

作者簡介

Jai Singh Arun is a senior program director at IBM corporate strategy team and drives strategic product management and business development of IBM Research innovations within Blockchain, Artificial Intelligence, and Cybersecurity areas. He has over two decades of global, cross-functional business and emerging technologies leadership experience, building multi-million dollar software, systems, and services businesses.

 

Jerry Cuomo leads IBM’s engineering and product initiatives on Blockchain. He holds the prestigious title of IBM Fellow and is recognized as one of the most prolific contributors to IBM’s software business, producing products and technologies that have profoundly impacted how the industry conducts commerce over the World Wide Web.

 

Nitin Gaur is an IBM distinguished engineer and worldwide director and he leads IBM’s global blockchain labs and services. He is responsible for strategy and developing offerings of IBM’s digital currency technologies, such as stable coins and digital fiat. He pioneered IBM’s enterprise blockchain strategy and advised IBM decision makers, business partners, and clients on the use of the technology.

作者簡介(中文翻譯)

Jai Singh Arun 是 IBM 企業策略團隊的高級程式總監，負責推動 IBM 研究在區塊鏈、人工智慧和網路安全領域的創新產品管理和商業發展。他擁有超過二十年的全球跨功能商業和新興技術領導經驗，建立了數百萬美元的軟體、系統和服務業務。

Jerry Cuomo 領導 IBM 在區塊鏈方面的工程和產品計畫。他擁有 IBM Fellow 的榮譽稱號，被認為是 IBM 軟體業務中最具貢獻的專家之一，創造了對行業在全球資訊網上進行商業活動產生深遠影響的產品和技術。

Nitin Gaur 是 IBM 的傑出工程師和全球總監，負責領導 IBM 的全球區塊鏈實驗室和服務。他負責 IBM 數位貨幣技術的策略和產品開發，如穩定幣和數位法幣。他開創了 IBM 的企業區塊鏈策略，並向 IBM 的決策者、商業夥伴和客戶提供有關該技術使用的建議。

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