Blockchain for Business (1ST ed.) (商業區塊鏈（第一版）)

Jai Singh Arun , Jerry Cuomo , Nitin Gaur

Blockchain for Business (1ST ed.)

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商品描述

Blockchain enables enterprises to reinvent processes and business models and to pursue radically disruptive applications. Blockchain for Business is a concise, accessible, and pragmatic guide to both the technology and the opportunities it creates.  

 

Authored by three experts from IBM’s Enterprise Blockchain practice, it introduces industry-specific and cross-industry use cases, and reviews best-practice approaches to planning and delivering blockchain projects. With a relentless focus on real-world business outcomes, the authors reveal what blockchain can do, what it can’t do yet, and where it’s headed.

  • Understand five elements that make blockchain so disruptive: transparency, immutability, security, consensus, and smart contracts
  • Explore key use cases: cross-border payments, food and drug safety, provenance, trade finance, clinical trials, land registries, and more
  • See how trusted blockchain networks are facilitating entirely new business models
  • Compare blockchain types: permissioned, permissionless, private, public, federated, and hybrid
  • Anticipate key technical, business, regulatory, and governance challenges
  • Build blockchain financial models, investment rubrics, and risk frameworks
  • Organize and manage teams to transform blockchain plans into reality

Whether you’re a senior decision maker, technical professional, customer, or investor, Blockchain for Business will help you cut through the hype and objectively assess blockchain’s potential in your business.

商品描述(中文翻譯)

區塊鏈使企業能夠重新設計流程和商業模式，並追求具有根本性破壞性的應用。《區塊鏈商業應用》是一本簡明、易懂且實用的指南，介紹了區塊鏈技術及其所創造的機會。

本書由IBM企業區塊鏈實踐的三位專家撰寫，介紹了行業特定和跨行業的應用案例，並回顧了規劃和實施區塊鏈項目的最佳實踐方法。作者們始終關注實際的商業成果，揭示了區塊鏈的能力、目前尚未實現的能力以及未來的發展方向。

本書包含以下內容：
- 理解區塊鏈的五個關鍵元素：透明度、不可變性、安全性、共識和智能合約
- 探索關鍵應用案例：跨境支付、食品和藥品安全、產地溯源、貿易融資、臨床試驗、土地登記等
- 看看可信任的區塊鏈網絡如何促成全新的商業模式
- 比較不同類型的區塊鏈：許可、無許可、私有、公共、聯盟和混合
- 預測關鍵的技術、商業、監管和治理挑戰
- 建立區塊鏈的財務模型、投資評估和風險框架
- 組織和管理團隊，將區塊鏈計劃變為現實

無論您是高級決策者、技術專業人員、客戶還是投資者，《區塊鏈商業應用》都將幫助您洞察區塊鏈的潛力，客觀評估其在您的業務中的應用價值，並幫助您避免炒作。

作者簡介

Jai Singh Arun is a senior program director at IBM corporate strategy team and drives strategic product management and business development of IBM Research innovations within Blockchain, Artificial Intelligence, and Cybersecurity areas. He has over two decades of global, cross-functional business and emerging technologies leadership experience, building multi-million dollar software, systems, and services businesses.

 

Jerry Cuomo leads IBM’s engineering and product initiatives on Blockchain. He holds the prestigious title of IBM Fellow and is recognized as one of the most prolific contributors to IBM’s software business, producing products and technologies that have profoundly impacted how the industry conducts commerce over the World Wide Web.

 

Nitin Gaur is an IBM distinguished engineer and worldwide director and he leads IBM’s global blockchain labs and services. He is responsible for strategy and developing offerings of IBM’s digital currency technologies, such as stable coins and digital fiat. He pioneered IBM’s enterprise blockchain strategy and advised IBM decision makers, business partners, and clients on the use of the technology.

作者簡介(中文翻譯)

Jai Singh Arun 是 IBM 公司戰略團隊的高級計畫總監，負責推動 IBM 研究在區塊鏈、人工智慧和網絡安全領域的戰略產品管理和業務發展。他擁有超過二十年的全球跨功能業務和新興技術領導經驗，建立了價值數百萬美元的軟體、系統和服務業務。

Jerry Cuomo 領導 IBM 在區塊鏈領域的工程和產品計畫。他擁有 IBM Fellow 的崇高稱號，被譽為對 IBM 軟體業務做出最多貢獻的人之一，他開發的產品和技術深刻影響了行業在全球資訊網上進行商業活動的方式。

Nitin Gaur 是 IBM 的傑出工程師和全球總監，負責領導 IBM 的全球區塊鏈實驗室和服務。他負責制定 IBM 的數位貨幣技術策略和開發產品，例如穩定幣和數位法幣。他是 IBM 企業區塊鏈策略的先驅，並就技術的應用向 IBM 的決策者、商業夥伴和客戶提供諮詢。

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