E-Commerce 2019: Business, Technology and Society
暫譯: 電子商務 2019：商業、技術與社會
Laudon, Kenneth C., Traver, Carol Guercio
- 出版商: Pearson FT Press
- 出版日期: 2019-01-31
- 售價: $10,190
- 貴賓價: 9.5 折 $9,681
- 語言: 英文
- 頁數: 912
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 0134998456
- ISBN-13: 9780134998459
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相關分類:
電子商務 E-commerce
海外代購書籍(需單獨結帳)
相關主題
商品描述
For courses in e-commerce.
The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook(R), Google(R), Twitter(R), and Amazon(R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook(R), Google(R), Twitter(R), and Amazon(R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
商品描述(中文翻譯)
適用於電子商務課程。
當前電子商務最全面、最新的概述
生動有趣的閱讀體驗， E-commerce 2019: business.technology.society 是一本深入且引人深思的電子商務入門書，專注於關鍵概念以及最新的實證和財務數據。來自 Facebook(R)、Google(R)、Twitter(R) 和 Amazon(R) 等公司的數百個例子，展示了電子商務如何改變商業實踐並推動全球經濟的變化。整個第15版，包括其數據、圖表和表格，已更新至2018年10月。它涵蓋了當前電子商務中的關鍵主題，如隱私與盜版、政府監控、網絡戰爭、社交-本地-移動行銷、網際網路銷售稅和智慧財產權。
作者簡介
Kenneth C. Laudon is a professor of information systems at New York University's Stern School of Business. He holds a BA in economics from Stanford University and a PhD from Columbia University. He has authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written more than 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon's current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken's research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector. Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), the Department of Homeland Security, the Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms. At NYU's Stern School of Business, Ken Laudon teaches courses on managing the digital firm, information technology and corporate strategy, professional responsibility (ethics), and electronic commerce and digital markets. His hobby is sailing.
Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, Internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first "ed tech" firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.
Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, Internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first "ed tech" firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.
作者簡介(中文翻譯)
Kenneth C. Laudon 是紐約大學斯特恩商學院的信息系統教授。他擁有斯坦福大學的經濟學學士學位和哥倫比亞大學的博士學位。他著作了12本書，內容涉及電子商務、信息系統、組織與社會。Laudon教授還撰寫了40多篇文章，探討信息系統的社會、組織和管理影響、隱私、倫理以及多媒體技術。
Laudon教授目前的研究集中在大型信息系統和多媒體信息技術的規劃與管理上。他曾獲得美國國家科學基金會的資助，研究社會安全管理局、國稅局和聯邦調查局的國家信息系統的演變。Ken的研究重點包括企業系統實施、大型組織中與計算機相關的組織和職業變化、管理理念的變化、公共政策的變化，以及理解知識產業中的生產力變化。Ken Laudon曾作為專家在美國國會作證。他曾擔任美國國會技術評估辦公室、國土安全部、總統辦公室、幾個行政機構和國會委員會的研究員和顧問。Laudon教授還擔任幾家顧問公司的內部教育者，並為幾家《財富》500強公司提供系統規劃和策略的顧問服務。在紐約大學斯特恩商學院，Ken Laudon教授教授有關數位企業管理、信息技術與企業策略、專業責任（倫理）以及電子商務和數位市場的課程。他的興趣是帆船。Carol Guercio Traver 是耶魯法學院和瓦薩學院的畢業生。她在紐約市的普羅斯考律師事務所擔任律師多年，擁有代表大型企業以及中小型企業的經驗，專長於知識產權法、技術法、互聯網法、隱私法以及一般公司法。Carol還與Ken Laudon共同創立了Azimuth Interactive，這是第一批「教育科技」公司之一，創造了一些針對高等教育和企業培訓的互動軟體訓練和測試系統，今天則為高等教育產業提供數位媒體和出版服務。
