Business Statistics
暫譯: 商業統計學

適用於一學期或兩學期的商業統計入門課程。

 

 

消除學習商業統計的恐懼感

 

羅伯特·唐納利（Robert Donnelly）的商業統計以對話的語氣撰寫，旨在減少許多商業學生在修習統計課程時所感受到的焦慮。第三版延續了作者成功且直接的教學方式，向學生解釋每個概念及其重要性。透過邊欄的豐富註解來澄清特定主題、各種應用以及每章的「你的回合」練習機會，學生能夠在課堂內外看到商業統計的實際應用。

 

 

 

也可作為Pearson電子文本或與MyLab商業統計捆綁銷售

 

 

Pearson電子文本是一種簡單易用、針對行動裝置優化的個性化閱讀體驗，可以單獨作為主要課程材料使用。它讓學生能夠在一個地方進行標註、做筆記和回顧關鍵詞彙，即使在離線狀態下也能使用。無縫整合的影片和其他豐富媒體吸引學生，並在他們需要時提供所需的幫助。教育工作者可以輕鬆地與學生分享自己的筆記，讓他們看到電子文本與課堂學習之間的聯繫，激勵他們持續閱讀和學習。

 

 

MyLab(TM)結合了可信賴的作者內容與數位工具和靈活的平台，MyLab個性化學習體驗並改善每位學生的學習成果。可選擇：這裡可以加入一個針對特定學科的好處的句子。

 

 

 

 

如果您想同時購買實體書和MyLab商業統計，請搜尋：

 

 

0135229936 / 9780135229934 商業統計加MyLab統計與Pearson電子文本 -- 學習卡包，第三版

 

 

包裝內容包括：

 

• 0134685261 / 9780134685267 商業統計


• 0134782925 / 9780134782928 MyLab統計與Pearson電子文本 -- 獨立學習卡 -- 用於商業統計

注意：您購買的是獨立書籍；Pearson電子文本和MyLab不包含在此內容中。學生，請向您的講師詢問正確的包裝ISBN和課程ID。講師，請聯繫您的Pearson代表以獲取更多信息。

 

 

 

 

 

 

 

Robert (Bob) A. Donnelly, Jr. was a professor at Goldey-Beacom College in Wilmington, Delaware, with more than 25 years of teaching experience. He taught classes in statistics, operations management, spreadsheet modeling and project management at both the undergraduate and graduate level. Bob earned an undergraduate degree in chemical engineering from the University of Delaware, after which he worked for several years as an engineer with the Diamond Shamrock Corporation in a chlorine plant. Despite success in this field, Bob felt drawn to pursue a career in education. It was his desire to teach that took him back to school to earn his MBA and PhD in Operations Research, also from the University of Delaware. Bob also teaches in the MBA program at the International School of Management in Paris, France. He thoroughly enjoys discussing research methods and business statistics with both his French and American students.

 

 

Bob's working experience gathered prior to his teaching career has provided him with many opportunities to incorporate real-life examples into classroom learning. His students appreciate his knowledge of the business world as well as his mastery of the course subject matter. Many former students seek Bob's assistance in work-related issues that deal with his expertise. Typical student comments focus on his genuine concern for their welfare and his desire to help them succeed in reaching their goals.

 

 

ABOUT THE SPECIAL CONTRIBUTORS:

 

 

Serina Al Haddad, PhD, is a visiting assistant professor in the business department at Rollins College, where she teaches classes in business statistics. She taught classes in business statistics and analytics at Stetson University for three years and received the "Outstanding Teacher of the Year" Award in 2017. Serina also taught undergraduate and graduate classes in statistics and decision analysis at the University of Central Florida (UCF). She completed her doctorate from UCF in industrial engineering and management systems. She has over 14 years of experience working in both academia and industry. Serina held multiple positions in statistical quality control, customer relationship management, institutional development, and business process reengineering. She is a freelance consultant and trainer. Serina is one of the main authors of Excel Grader projects in Pearson MyLab Statistics. She has worked with many organizations including State University of New York and other USAID programs. Her research interests include statistics, business analytics, innovation, and organizational development. Serina is a member of the Institute of Industrial and Systems Engineering (IISE). She served as president of the IISE Student Chapter at her undergraduate university, for which she was a founding member.

 

 

Stefan Ruediger, PhD, is a clinical associate professor in the economics department in the W.P. Carey School of Business at Arizona State University, where he teaches classes in business statistics, managerial economics, and principles of macroeconomics. He taught classes in economics at the University of Wisconsin Stevens Point from 2008-2013 and received the School of Business and Economics Teaching Excellence Award in 2012. Stefan also taught undergraduate classes in economics at the University of Wisconsin Parkside and at the University of Wisconsin Milwaukee. He completed his doctorate from UWM. He has over 15 years of experience working in academia. His research is focused on Economic and Statistics Education, Economic Development, and Financial Economics. He has several publications in these areas and won awards for his research. Stefan has worked in collaboration with colleagues from ASU on developing new adaptive courseware tools, in-class instructional materials, instructional videos, and teaching modes to improve student success, student retention rates, and decrease withdrawal rates at ASU. These projects have been supported by grants from the Gates Foundation and the APLU. In addition, Stefan was a track and field coach at UWM for 5 years and a member of the German Bobsledding national team for 4 years. His athletic background always provides

 

a good basis for fun conversations with students and is a source of great economics and statistics examples.

 

 

 

羅伯特（Bob）A. 唐納利（Donnelly） Jr. 是德拉瓦州威明頓的 Goldey-Beacom College 的教授，擁有超過 25 年的教學經驗。他在本科和研究生階段教授統計學、運營管理、電子表格建模和專案管理等課程。Bob 在德拉瓦大學獲得化學工程的學士學位，之後在 Diamond Shamrock Corporation 的氯氣工廠擔任工程師工作了幾年。儘管在這個領域取得了成功，Bob 還是感到被教育事業所吸引。他渴望教學的心情促使他回到學校，獲得了德拉瓦大學的 MBA 和運營研究的博士學位。Bob 也在法國巴黎的國際管理學院教授 MBA 課程。他非常享受與法國和美國學生討論研究方法和商業統計學。

Bob 在教學生涯之前的工作經驗為他提供了許多將現實生活範例融入課堂學習的機會。他的學生欣賞他對商業世界的知識以及對課程主題的精通。許多前學生在工作相關的問題上尋求 Bob 的協助，這些問題與他的專業領域有關。學生的典型評價集中在他對他們福祉的真誠關心以及幫助他們實現目標的願望上。

關於特別貢獻者：

塞瑞娜·阿爾哈達德（Serina Al Haddad），博士，是羅林斯學院商業系的訪問助理教授，教授商業統計學課程。她在斯泰森大學教授商業統計和分析課程三年，並於 2017 年獲得「年度傑出教師獎」。塞瑞娜還在中央佛羅里達大學（UCF）教授本科和研究生的統計學和決策分析課程。她在 UCF 獲得工業工程和管理系統的博士學位。她在學術界和業界擁有超過 14 年的工作經驗。塞瑞娜在統計質量控制、客戶關係管理、機構發展和商業流程再造等領域擔任過多個職位。她是一名自由顧問和培訓師。塞瑞娜是 Pearson MyLab Statistics 中 Excel Grader 項目的主要作者之一。她曾與許多組織合作，包括紐約州立大學和其他 USAID 項目。她的研究興趣包括統計學、商業分析、創新和組織發展。塞瑞娜是工業與系統工程學會（IISE）的成員。她曾擔任本科大學 IISE 學生分會的會長，並且是該分會的創始成員。

斯特凡·魯迪格（Stefan Ruediger），博士，是亞利桑那州立大學 W.P. Carey 商學院經濟系的臨床副教授，教授商業統計學、管理經濟學和宏觀經濟學原則等課程。他在威斯康辛大學史蒂文斯點校（University of Wisconsin Stevens Point）教授經濟學課程，任教期間為 2008 至 2013 年，並於 2012 年獲得商業與經濟學院教學卓越獎。斯特凡還在威斯康辛大學帕克賽德校區和威斯康辛大學密爾瓦基校區教授本科經濟學課程。他在 UWM 獲得博士學位，擁有超過 15 年的學術工作經驗。他的研究專注於經濟與統計教育、經濟發展和金融經濟學。在這些領域，他有多篇出版物並獲得研究獎項。斯特凡與 ASU 的同事合作開發新的自適應課程工具、課堂教學材料、教學視頻和教學模式，以提高學生的成功率、學生保留率並降低退學率。這些項目得到了比爾和梅琳達·蓋茨基金會及 APLU 的資助。此外，斯特凡曾在 UWM 擔任田徑教練 5 年，並且是德國雪橇國家隊的成員 4 年。他的運動背景為與學生進行有趣的對話提供了良好的基礎，並且是經濟學和統計學範例的豐富來源。