The Essential Guide to Mobile Business

Ingrid Vos, Pieter deKlein

The Essential Guide to Mobile Business
  • 出版商: Prentice Hall
  • 出版日期: 2001-10-01
  • 定價: $1,230
  • 售價: 5.0 折 $615
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Paperback
  • ISBN: 013093819X
  • ISBN-13: 9780130938190
  • 相關分類: 行動通訊 Mobile-communication

    • 立即出貨(限量) (庫存=2)

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商品描述

The complete, non-technical introduction to next-generation m-business technologies and applications.

  • Identify your most profitable m-business opportunities now!
  • Understand today's key m-business technologies
  • Preview tomorrow's breakthroughs, including GPRS, EDGE, and 3G
  • Includes 17 real-world m-business case studies
  • Contains a five-step plan for establishing your Wireless Web presence

Mobile business technologies will enable virtually any business function to be delivered via wireless devices such as cell phones, pagers, and PDAs—allowing people to conduct business anywhere, as easily as they can do it at home or at the office. In The Essential Guide to Mobile Business, two pioneering implementers deliver a complete, up-to-the-minute m-business briefing for every executive; marketing, sales, or PR professional; or investor who needs accurate, accessible information for decision-making!

  • The mobile Internet: what it means to customers, entrepreneurs, and developers
  • WAP, Bluetooth, and today's other key technologies
  • Tomorrow's "just around the corner" breakthroughs: GPRS, UMTS, and EDGE
  • Competitive and strategic analyses of key mobile players, applications and technologies
  • 17 real-world case studies help you identify your best m-business opportunities
  • 5-step action plan for establishing your mobile Internet presence
  • How m-business is likely to mature and evolve in the coming years
  • By the implementers of the world's first commercial WAP mobile portal

Want to know what mobile business will mean to you, and how you can profit from it? The Essential Guide to Mobile Business delivers real answers—straight from the experts who are making it happen!

Table of Contents

Preface.
Structure of the Book.
WAP and the Future.

WAP. Cellular Network Standards. New Possibilities. Always and Everywhere.


2. Similarities and Differences between WAP and the Internet.

WAP versus the Internet for the User. WAP versus the Internet for the Service Provider. WAP versus the Internet for the Service Developer. WAP and Corporate Networks.


3. The Rapid Development of Mobile Communications.

Mobile Communication. Different Roles in Mobile Communication. Mobile Phone Usage. Mobile Company Networks.


4. The Internet.

Different Roles in Service Provision. Internet Usage. Company Networks.


Mobile Internet.

Mobile Internet outside Europe. Different Roles with Mobile Internet. The Fight for Market Share for Hybrid Devices. Conflicts in the Value Chain.


6. Mobile Internet: Get on Board Now, or Wait?

Trends in Society. Start Now or Wait. Mobile Internet in Business-to-Business Relationships. Mobile Internet as Trend Accelerator.


Opportunities and Threats of Mobile Internet for Your Business.

Customers. Competition. New Entrants to Market. Substitutes. Suppliers.


7. WAP in the Real World.

CMG—ICT Services Group. Emerce—E-Business Publisher. IMedia—Multimedia Design Agency. De Telegraaf—Newspaper Publisher. Scoot—Finder Service. Atos Origin—IT Services Company. Lotus—Software Company. Bruna—Retail Chain. Bibit—Payment Service Provider. 123internet—Content Organizer. AtoBe—Wireless Application Service Provider. Finphone—Financial Information Provider. Siennax—Application Service Provider. Sky Radio—Radio Station. Twigger—Worldwide Email Access. WAPDrive—WAP Portal. XS4ALL—Internet Service Provider.


9. Five Steps to a Successful WAP Site.

Step 1: A Clear Objective. Step 2: The Marketing Mix. Step 3: Financial Analysis. Step 4: Plan of Action. Step 5: Control and Reporting.


10. A Look into the Mobile Future.
Appendix A. Examples and Tips to Build a WAP Site.

Example 1: A Flash Screen with Logo. Example 2: Links to Other Pages. Example 3: The Use of a Parameter. Example 4: Selection from Options.


Appendix B. List of Interesting URLs.
Abbreviations.
Index.
About the Authors.

商品描述(中文翻譯)

這本書是一本完整且非技術性的介紹下一代移動商務技術和應用的書籍。

- 現在就找出最有利可圖的移動商務機會！
- 了解當今關鍵的移動商務技術。
- 預覽明天的突破，包括GPRS、EDGE和3G。
- 包含17個真實案例研究。
- 提供建立您的無線網絡存在的五步計劃。

移動商務技術將使幾乎任何業務功能都可以通過手機、傳呼機和個人數字助理等無線設備提供，使人們可以隨時隨地進行業務，就像在家或辦公室一樣輕鬆。在《移動商務基本指南》中，兩位開創者為每一位高管、市場營銷、銷售或公關專業人士，以及需要準確、易於理解的信息做出決策的投資者提供了一個完整、最新的移動商務簡報！

- 移動互聯網：對客戶、企業家和開發人員的意義。
- WAP、藍牙和當今其他關鍵技術。
- 明天即將到來的突破：GPRS、UMTS和EDGE。
- 對關鍵移動參與者、應用和技術的競爭和戰略分析。
- 17個真實案例研究幫助您找到最佳的移動商務機會。
- 建立您的移動互聯網存在的五步行動計劃。
- 移動商務在未來幾年中可能如何成熟和發展。
- 由世界上第一個商業WAP移動門戶的實施者撰寫。

想知道移動商務對您意味著什麼，以及您如何從中獲利？《移動商務基本指南》提供了來自正在實現這一目標的專家的真實答案！

目錄：
- 前言
- 本書結構
- WAP和未來
- WAP
- 行動網絡標準
- 新的可能性
- 隨時隨地
- WAP與互聯網的相似之處和不同之處
- WAP對用戶的影響
- WAP對服務提供商的影響
- WAP對服務開發人員的影響
- WAP和企業網絡
- 行動通信的快速發展
- 行動通信
- 行動電話的使用
- 行動公司網絡
- 互聯網
- 服務提供的不同角色
- 互聯網的使用
- 公司網絡
- 行動互聯網
- 行動互聯網在歐洲以外的地區
- 行動互聯網的不同角色
- 混合設備市場份額的競爭
- 供應鏈中的衝突
- 行動互聯網：現在加入還是等待？
- 社會趨勢
- 現在開始還是等待
- 行動互聯網在企業間的關係中
- 行動互聯網作為趨勢加速器
- 行動互聯網對您業務的機會和威脅
- 客戶
- 競爭對手
- 新進入市場的人
- 替代品
- 供應商
- 真實世界中的WAP
- CMG-ICT服務集團
- Emerce-電子商務出版商
- IMedia-多媒體設計機構
- De Telegraaf-報紙出版商
- Scoot-查找服務
- Atos Origin-IT服務公司
- Lotus-軟件公司
- Bruna-零售連鎖店
- Bibit-支付服務提供商
- 123internet-內容組織者
- AtoBe-無線應用服務提供商
- Finphone-金融信息提供商
- Siennax-應用服務提供商
- Sky Radio-廣播電台

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