The Essential Guide to Web Strategy for Entrepreneurs
Thomas P. Bergman, Stephen M. Garrison
- 出版商: Prentice Hall
- 出版日期: 2001-09-17
- 定價: $1,230
- 售價: 5.0 折 $615
- 語言: 英文
- 頁數: 336
- 裝訂: Paperback
- ISBN: 0130621110
- ISBN-13: 9780130621115
-
相關分類:
企業資源規劃 Erp、行銷/網路行銷 Marketing
立即出貨(限量) (庫存=6)
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相關主題
商品描述
The entrepreneur's no-hype, no-nonsense guide to extending the reach of your business!
- For companies and people on a limited budget: how to do the most with the least!
- Contains CD-ROM with tutorials, Web resource directories, and 25+ FREE tools for building a profitable e-Business.
Tom Bergman currently teaches entrepreneurship and business use of technology at the University of Oklahoma; he holds a Ph.D. from the same university. Bergman previously worked for Arthur Andersen & Co., and is author of The Business Student Writer's Manual and Guide to the Internet (Prentice Hall). Stephen Garrison, Professor at the University of Central Oklahoma, has written eight college textbooks. He holds a Ph.D. from the University of South Carolina.
Table of Contents
CD-Rom
Contents.
Preface.
Introduction.
I. GETTING STARTED IN E-BUSINESS.
1. Responsible Email Targeting.
2. Powerful Promotions Through Email.
3. Improved Operations through Increased Email Use.
4. The Role of the Web in Your Business Information System.
5. Using a Brochure Web Site to Tell Your Story as it Evolves.
6. Web-Based Electronic Commerce.
II. IMPLEMENTATION FIRST STEPS: FAST, EASY, INEXPENSIVE, AND SAFE.
7. First Principles for Getting Started Using the Internet in Your Small
Business.
8. Mailing List Marketing: Choose the Right Tool and Develop a List.
9. Mailing List Policies and Procedures: Getting it Right.
10. Developing a Web Infrastructure.
11. Build Your Web Development Toolkit.
12. Web Design Principles and Procedures.
13. Constructing the Elements of a Web Site.
14. Supporting and Refining Your Web Site.
15. Generating Traffic.
III. MAKING SURE IT WORKS: PLANNING, TUNING, AND BUDGETING.
16. Internet Marketing Basics.
17. Developing an Email Marketing Plan and Budget.
18. Developing a
Web Marketing.
Index.
商品描述(中文翻譯)
這本書是一本針對企業家的實用指南,旨在延伸您的業務範圍,並且不含炒作和庸俗的內容!
- 適用於預算有限的公司和個人:如何以最少的成本做最多的事情!
- 附帶CD-ROM,內含教學、網路資源目錄和25多個免費工具,幫助您建立一個有利可圖的電子商務業務。
Tom Bergman目前在俄克拉荷馬大學教授創業和業務使用技術,他擁有該大學的博士學位。Bergman曾在安達信會計師事務所工作,並且是《商學生寫作手冊和互聯網指南》(Prentice Hall)的作者。 Stephen Garrison是俄克拉荷馬中央大學的教授,他已經撰寫了八本大學教科書。他擁有南卡羅來納大學的博士學位。
目錄
CD-ROM內容。
前言。
介紹。
I. 開始進入電子商務。
1. 負責任的電子郵件定位。
2. 通過電子郵件進行強大的促銷活動。
3. 通過增加電子郵件使用改善業務運營。
4. 網路在您的業務信息系統中的角色。
5. 使用簡介網站來講述您的故事。