Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics 3/e
暫譯: 測量使用者體驗:收集、分析與呈現 UX 指標 第3版

Albert, Bill, Tullis, Tom

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商品描述

Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.

商品描述(中文翻譯)

測量使用者體驗:收集、分析與呈現 UX 指標,第三版》提供學生和專業人士所需的定量分析訓練。本書對於第一本專注於如何量化使用者體驗的資源進行了更新。現在已進入第三版,作者擴展了行為和生理指標的領域,將該章節拆分為涵蓋眼動追蹤和情感測量的部分。本書還包含了新的研究和更新的範例,幾個新的案例研究,以及使用最新版本 Excel 的新範例。