The Moderator's Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research
暫譯: 主持人的生存指南:處理用戶研究中的常見、棘手和困難情況

Donna Tedesco, Fiona Tranquada

  • 出版商: Morgan Kaufmann
  • 出版日期: 2013-11-19
  • 售價: $2,030
  • 貴賓價: 9.5$1,929
  • 語言: 英文
  • 頁數: 364
  • 裝訂: Paperback
  • ISBN: 0124047009
  • ISBN-13: 9780124047006
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you’ll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews.

As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way.

  • Practical, field-tested, and actionable tips for what to do and say―and what NOT to do or say―in each situation.
  • Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the unlikely.
  • Illustrative "survival stories" contributed by numerous professionals on the front lines of user research.

商品描述(中文翻譯)

《主持人的生存指南》是您在一對一用戶研究會議中導航艱難險阻的不可或缺資源。在書中,您將找到近100種不同情境的指導(從日常業務到棘手和困難的情況),這些情況可能會在可用性研究、情境調查或用戶訪談中發生。

作為一名主持人,您負責參與者、研究和組織的福祉。您必須為可能發生的任何情況做好準備,從技術故障到參與者的退縮。利用本指南來確定您最佳的下一步行動,適當反應,並克服任何挑戰。

- 實用、經過現場測試且可行的建議,告訴您在每種情況下該做什麼和說什麼——以及不該做或說什麼。
- 關鍵模式和大量範例,幫助您提升對常見情況的應對能力,並為不太可能發生的情況做好準備。
- 由眾多用戶研究前線專業人士提供的生動“生存故事”。