Business Intelligence, 2/e : The Savvy Manager's Guide (Paperback)
暫譯: 商業智慧,第二版:精明經理人的指南 (平裝本)

David Loshin

  • 出版商: Morgan Kaufmann
  • 出版日期: 2012-10-17
  • 定價: $1,750
  • 售價: 8.0$1,400
  • 語言: 英文
  • 頁數: 400
  • 裝訂: Paperback
  • ISBN: 0123858895
  • ISBN-13: 9780123858894
  • 立即出貨

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商品描述

Following the footsteps of the first edition, the second edition of Business Intelligence is a full overview of what comprises business intelligence. It is intended to provide an introduction to the concepts to uncomplicate the learning process when implementing a business intelligence program.

Over a relatively long lifetime (7 years), the current edition of book has received numerous accolades from across the industry for its straightforward introduction to both business and technical aspects of business intelligence.

As an author, David Loshin has a distinct ability to translate challenging topics into a framework that is easily digestible by managers, business analysts, and technologists alike. In addition, his material has developed a following (such as the recent Master Data Management book) among practitioners and key figures in the industry (both analysts and vendors) and that magnifies our ability to convey the value of this book.


  • Guides managers through developing, administering, or simply understanding business intelligence technology
  • Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization's data into actionable knowledge
  • Contains a handy, quick-reference to technologies and terminology.

商品描述(中文翻譯)

隨著第一版的腳步,第二版的《商業智慧》全面概述了商業智慧的組成部分。它旨在提供概念的介紹,以簡化實施商業智慧計劃時的學習過程。

在相對較長的生命週期(7年)中,這本書的當前版本因其對商業智慧的商業和技術方面的簡單介紹而獲得了業界的眾多讚譽。

作為作者,David Loshin 擁有將挑戰性主題轉化為易於管理者、商業分析師和技術專家理解的框架的獨特能力。此外,他的材料在業界的從業者和關鍵人物(包括分析師和供應商)中建立了追隨者(例如最近的《主數據管理》一書),這進一步增強了我們傳達本書價值的能力。

- 指導管理者開發、管理或僅僅理解商業智慧技術
- 跟上用於將組織數據轉化為可行知識的最佳實踐、工具、方法和流程的變化
- 包含方便的快速參考技術和術語。