Business Intelligence, 2/e : The Savvy Manager's Guide (Paperback)

David Loshin

Business Intelligence, 2/e : The Savvy Manager's Guide (Paperback)
  • 出版商: Morgan Kaufmann
  • 出版日期: 2012-10-17
  • 定價: $1,750
  • 售價: 8.0 折 $1,400
  • 語言: 英文
  • 頁數: 400
  • 裝訂: Paperback
  • ISBN: 0123858895
  • ISBN-13: 9780123858894

    • 立即出貨

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商品描述

Following the footsteps of the first edition, the second edition of Business Intelligence is a full overview of what comprises business intelligence. It is intended to provide an introduction to the concepts to uncomplicate the learning process when implementing a business intelligence program.

Over a relatively long lifetime (7 years), the current edition of book has received numerous accolades from across the industry for its straightforward introduction to both business and technical aspects of business intelligence.

As an author, David Loshin has a distinct ability to translate challenging topics into a framework that is easily digestible by managers, business analysts, and technologists alike. In addition, his material has developed a following (such as the recent Master Data Management book) among practitioners and key figures in the industry (both analysts and vendors) and that magnifies our ability to convey the value of this book.


  • Guides managers through developing, administering, or simply understanding business intelligence technology
  • Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization's data into actionable knowledge
  • Contains a handy, quick-reference to technologies and terminology.

商品描述(中文翻譯)

《商業智能》第二版延續了第一版的脈絡，全面介紹了商業智能的內容。本書旨在為實施商業智能計劃的學習過程提供概念性的入門指南，以簡化學習過程。

在過去的七年中，本書獲得了業界的廣泛讚譽，因其對商業智能的商業和技術方面提供了直接明瞭的介紹。

作為作者，大衛·洛辛具有將複雜的主題轉化為易於理解的框架的獨特能力，這使得經理、業務分析師和技術人員都能輕鬆消化他的內容。此外，他的作品在業內（包括分析師和供應商）中贏得了一定的追隨者（例如最近的《主數據管理》一書），這進一步提升了我們傳達本書價值的能力。

本書具有以下特點：
- 引導管理人員開發、管理或僅僅理解商業智能技術
- 跟上最佳實踐、工具、方法和流程的變化，這些變化用於將組織的數據轉化為可操作的知識
- 包含一個方便快速查找技術和術語的參考資料。

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