It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects (Paperback)
Tomer Sharon
- 出版商: Morgan Kaufmann
- 出版日期: 2012-03-19
- 售價: $1,670
- 貴賓價: 9.5 折 $1,587
- 語言: 英文
- 頁數: 288
- 裝訂: Paperback
- ISBN: 0123851300
- ISBN-13: 9780123851307
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相關分類:
使用者經驗 UX
海外代購書籍(需單獨結帳)
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相關主題
商品描述
It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon's techniques and methods detailed inside.
*Features a series of video interviews with UX practitioners and researchers
*Provides dozens of case studies and visuals from international research practitioners
*Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
*Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes
商品描述(中文翻譯)
「It's Our Research」提供了一個策略框架，給予實踐使用者經驗研究的人們，讓他們能夠被利益相關者聽見。本書提供了在規劃、執行、分析和報告使用者經驗研究過程中，讓利益相關者參與的技巧。遵循Tomer Sharon在書中詳細介紹的技巧和方法，大大增加產品經理、工程師和管理層進行研究並根據結果行動的可能性。
本書特點包括：
- 提供了一系列與使用者經驗從業者和研究人員的視頻訪談
- 提供了來自國際研究從業者的數十個案例研究和視覺材料
- 提供了一套工具，幫助您向利益相關者證明您的工作價值，處理辦公室政治，並提升您的客戶技巧
- 提供了經過驗證的技巧，以達到積極、有用和豐富的結果。
