Observing the User Experience, 2/e : A Practitioner's Guide to User Research (Paperback)

Elizabeth Goodman Ph.D. School of Information University of California Berkeley, Mike Kuniavsky, Andrea Moed

Observing the User Experience, 2/e : A Practitioner's Guide to User Research (Paperback)
  • 出版商: Morgan Kaufmann
  • 出版日期: 2012-09-07
  • 售價: $2,390
  • 貴賓價: 9.5 折 $2,271
  • 語言: 英文
  • 頁數: 608
  • 裝訂: Paperback
  • ISBN: 0123848695
  • ISBN-13: 9780123848697
  • 相關分類: 使用者經驗 UX

    • 海外代購書籍(需單獨結帳)

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商品描述

The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created.

Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether they're Web, software or mobile based. In addition, it's written with an understanding of product development in the real world, taking tight budgets, short schedules, and existing processes into account. 

Since the publication of the first edition, the business of user research has exploded with new technologies and new techniques. This second edition takes those changes into account with extensive revisions to existing topics. It also adds entirely new material on observational research, mobile usability, diary studies, remote research, and cross-cultural and multilingual projects. 

  • Explains how to balance usability with creativity and originality
  • A valuable resource for designers, developers, project managers -- anyone whose work affects the end user experience
  • Provides a real-world perspective on research. Helps you do user research cheaply and quickly, and present it persuasively
  • Gives you the tools and confidence to perform user research on your own design, tuning user experience to the unique needs of your product and its users

商品描述(中文翻譯)

設計師和開發人員對於使用者的想像與實際使用者之間的差距，可能是產品開發中最大的問題。《觀察使用者體驗》將幫助您彌合這個差距，了解使用者對您的產品的需求和期望，以及他們是否能夠使用您所創建的產品。

這本書充滿了實際經驗和豐富的實用信息，提供了一整套技術工具，幫助設計師和開發人員透過使用者的眼睛來看待問題。它深入介紹了13種使用者體驗研究技術，為開發更好的產品提供了基礎，無論是網頁、軟體還是移動應用。此外，它還考慮到現實世界中的產品開發，包括有限的預算、緊迫的時間表和現有的流程。

自第一版出版以來，使用者研究的業務隨著新技術和新方法的出現而蓬勃發展。第二版對現有主題進行了廣泛修訂，並增加了關於觀察研究、移動可用性、日誌研究、遠程研究以及跨文化和多語言項目的全新內容。

本書還包括以下內容：
- 解釋如何在可用性和創意原則之間取得平衡
- 對設計師、開發人員、項目經理等所有影響最終使用者體驗的人來說是一個寶貴的資源
- 提供了關於研究的現實世界觀點。幫助您以低成本、快速進行使用者研究，並以有說服力的方式呈現結果
- 給予您工具和信心，以便對自己的設計進行使用者研究，將使用者體驗調整到產品及其使用者的獨特需求上。

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