The Profit Impact of Business Intelligence (Paperback)
暫譯: 商業智慧的利潤影響 (平裝本)

Steve Williams, Nancy Williams

The Profit Impact of Business Intelligence (Paperback)

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商品描述

Description

Business Intelligence (BI): It’s not just a technology. It’s not just a methodology. It’s a powerful new management approach that – when done right – can deliver knowledge, efficiency, better decisions, and profit to almost any organization that uses it.

When BI first came on the scene, it promised a lot but often failed to deliver. The missing element was the business-centric focus explained in The Profit Impact of Business Intelligence. Written by BI gurus Steve Williams and Nancy Williams, The Profit Impact of Business Intelligence shows step by step how you can achieve the promise of BI by connecting it to your organization’s strategic goals, culture, and strengths while correcting your BI weaknesses.

Features:

  • Provides a practical, process-oriented guide to achieve the full promise of BI.

  • Shows how world-class companies used BI to become leaders in their industries.

  • Helps senior business and IT executives understand the strategic impact of BI and how they can ensure a strong payoff from their BI investments.

  • Identifies the most common mistakes organizations make in implementing BI.

  • Includes a helpful glossary of BI terms.

  • Includes a BI readiness assessment for your organization.

  • Includes Web links and extensive references for more information.

    Steve Williams, President and founder of DecisionPath Consulting, is a leading advocate of business-driven BI design and development. His consulting firm is one of the largest in the specialized field of Business Intelligence and Data Warehousing. Steve has over 23 years experience in information systems and systems engineering and has co-authored a training course on the BI Pathway Method. Nancy Williams is Vice President of DecisionPath Consulting. With over 21 years of business and technical experience, she provides technical and strategic leadership on business intelligence as well as hands-on guidance for client engagements.

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    Table of Contents

    1.The Business Value of Business Intelligence
    2.Identifying and Prioritizing BI-Driven Profit Opportunities for Your Company
    3.BI Readiness: Prerequisites for Leveraging BI to Improve Profits
    4.Business-Centric BI Development and the BI Pathway Method
    5.Leading and Managing a BI-Driven Profit Improvement Program
    6.BI in the Broader IT Context
    7.Key Ways BI Can Deliver Improved Profits
    8.Common Mistakes Companies Make on BI Initiatives
    9.A View Over the Horizon
    Appendix A: Where to Get More Information
    Appendix B: Business Intelligence Checklists
    Appendix C: Business Intelligence Glossary
    Appendix D: A BI “Backgrounder” for Non-Technical Executives

    商品描述(中文翻譯)

    **描述**

    商業智慧 (Business Intelligence, BI)：這不僅僅是一項技術，也不僅僅是一種方法論。這是一種強大的新管理方法，當正確執行時，可以為幾乎任何使用它的組織提供知識、效率、更好的決策和利潤。

    當 BI 首次出現時，它承諾了很多，但往往未能實現。缺失的元素是《商業智慧的利潤影響》中所解釋的以業務為中心的焦點。由 BI 專家 Steve Williams 和 Nancy Williams 所著的《商業智慧的利潤影響》逐步展示了如何通過將 BI 與組織的戰略目標、文化和優勢相連接，同時糾正您的 BI 弱點，來實現 BI 的承諾。

    特點：

    - 提供實用的、以過程為導向的指南，以實現 BI 的全部承諾。
    - 展示世界級公司如何利用 BI 成為其行業的領導者。
    - 幫助高級商業和 IT 高管理解 BI 的戰略影響，以及他們如何確保從 BI 投資中獲得強勁的回報。
    - 確定組織在實施 BI 時最常見的錯誤。
    - 包含有用的 BI 術語詞彙表。
    - 包含針對您組織的 BI 準備評估。
    - 包含網頁鏈接和廣泛的參考資料以獲取更多信息。

    Steve Williams 是 DecisionPath Consulting 的總裁和創始人，是商業驅動的 BI 設計和開發的主要倡導者。他的顧問公司是商業智慧和數據倉儲專業領域中最大的公司之一。Steve 擁有超過 23 年的信息系統和系統工程經驗，並共同撰寫了一門關於 BI Pathway 方法的培訓課程。Nancy Williams 是 DecisionPath Consulting 的副總裁。擁有超過 21 年的商業和技術經驗，她在商業智慧方面提供技術和戰略領導，並為客戶參與提供實務指導。

    **目錄**

    1. 商業智慧的商業價值
    2. 為您的公司識別和優先考慮 BI 驅動的利潤機會
    3. BI 準備：利用 BI 改善利潤的前提條件
    4. 以業務為中心的 BI 開發和 BI Pathway 方法
    5. 領導和管理 BI 驅動的利潤改善計劃
    6. 在更廣泛的 IT 背景下的 BI
    7. BI 提供改善利潤的關鍵方式
    8. 公司在 BI 項目中常見的錯誤
    9. 展望未來
    附錄 A：獲取更多信息的地方
    附錄 B：商業智慧檢查清單
    附錄 C：商業智慧詞彙表
    附錄 D：非技術高管的 BI “背景資料”

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