The Profit Impact of Business Intelligence (Paperback) (商業智慧的利潤影響)

Steve Williams, Nancy Williams

The Profit Impact of Business Intelligence (Paperback)

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Description

Business Intelligence (BI): It’s not just a technology. It’s not just a methodology. It’s a powerful new management approach that – when done right – can deliver knowledge, efficiency, better decisions, and profit to almost any organization that uses it.

When BI first came on the scene, it promised a lot but often failed to deliver. The missing element was the business-centric focus explained in The Profit Impact of Business Intelligence. Written by BI gurus Steve Williams and Nancy Williams, The Profit Impact of Business Intelligence shows step by step how you can achieve the promise of BI by connecting it to your organization’s strategic goals, culture, and strengths while correcting your BI weaknesses.

Features:

  • Provides a practical, process-oriented guide to achieve the full promise of BI.

  • Shows how world-class companies used BI to become leaders in their industries.

  • Helps senior business and IT executives understand the strategic impact of BI and how they can ensure a strong payoff from their BI investments.

  • Identifies the most common mistakes organizations make in implementing BI.

  • Includes a helpful glossary of BI terms.

  • Includes a BI readiness assessment for your organization.

  • Includes Web links and extensive references for more information.

    Steve Williams, President and founder of DecisionPath Consulting, is a leading advocate of business-driven BI design and development. His consulting firm is one of the largest in the specialized field of Business Intelligence and Data Warehousing. Steve has over 23 years experience in information systems and systems engineering and has co-authored a training course on the BI Pathway Method. Nancy Williams is Vice President of DecisionPath Consulting. With over 21 years of business and technical experience, she provides technical and strategic leadership on business intelligence as well as hands-on guidance for client engagements.

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    Table of Contents

    1.The Business Value of Business Intelligence
    2.Identifying and Prioritizing BI-Driven Profit Opportunities for Your Company
    3.BI Readiness: Prerequisites for Leveraging BI to Improve Profits
    4.Business-Centric BI Development and the BI Pathway Method
    5.Leading and Managing a BI-Driven Profit Improvement Program
    6.BI in the Broader IT Context
    7.Key Ways BI Can Deliver Improved Profits
    8.Common Mistakes Companies Make on BI Initiatives
    9.A View Over the Horizon
    Appendix A: Where to Get More Information
    Appendix B: Business Intelligence Checklists
    Appendix C: Business Intelligence Glossary
    Appendix D: A BI “Backgrounder” for Non-Technical Executives

    商品描述(中文翻譯)

    描述

    商業智能（BI）：它不僅僅是一種技術，也不僅僅是一種方法論。它是一種強大的新管理方法，當正確應用時，可以為幾乎任何使用它的組織提供知識、效率、更好的決策和利潤。

    當BI首次出現時，它承諾了很多，但往往無法兌現。缺少的元素是在《商業智能的利潤影響》中解釋的以業務為中心的焦點。由BI專家Steve Williams和Nancy Williams撰寫，《商業智能的利潤影響》逐步展示了如何通過將其與組織的戰略目標、文化和優勢相連接，同時糾正BI的弱點，實現BI的承諾。

    特點：

    - 提供實用的、以過程為導向的指南，實現BI的全部承諾。
    - 展示了世界一流公司如何利用BI成為其行業的領導者。
    - 幫助高級業務和IT主管了解BI的戰略影響，以及如何確保BI投資的強大回報。
    - 確定組織在實施BI時最常犯的錯誤。
    - 包括一個有用的BI術語詞彙表。
    - 包括組織的BI準備評估。
    - 包括網絡鏈接和廣泛的參考資料，以獲取更多信息。

    Steve Williams是DecisionPath Consulting的總裁和創始人，是商業驅動的BI設計和開發的主要倡導者。他的咨詢公司是商業智能和數據倉儲領域中最大的之一。Steve在信息系統和系統工程方面擁有超過23年的經驗，並共同撰寫了一門關於BI Pathway方法的培訓課程。Nancy Williams是DecisionPath Consulting的副總裁。她擁有超過21年的商業和技術經驗，為客戶提供商業智能的技術和戰略領導，並提供實際指導。

    目錄

    1. 商業智能的商業價值
    2. 為您的公司確定和優先考慮以BI為驅動的利潤機會
    3. BI準備：提升BI以改善利潤的先決條件
    4. 以業務為中心的BI開發和BI Pathway方法
    5. 領導和管理以BI為驅動的利潤改善計劃
    6. BI在更廣泛的IT背景下
    7. BI可以提供改善利潤的關鍵方法
    8. 公司在BI項目上常犯的錯誤
    9. 展望未來
    附錄A：獲取更多信息的來源
    附錄B：商業智能檢查表
    附錄C：商業智能詞彙表
    附錄D：面向非技術主管的BI背景資料

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