Web Hosting, A Complete Strategy

A complete strategy for delivering high-quality Web hosting services

Today, most businesses, large and small, rely on the Internet as a central component of their organization. In order to save time and money, many of these businesses are turning to Web hosting companies for support. These hosting companies must be able to provide innovative, secure, and cost-effective solutions in order to remain competitive and keep customers satisfied. This detailed and unique resource delivers a full-range strategy for providing successful solutions that will meet the needs of your customers. From technical support and customer service to Web marketing strategies, this comprehensive guide contains all the essential coverage necessary for delivering state-of-the-art, customized hosting solutions.

This resource will help you:

• Learn the different types of Web hosting plans--shared, dedicated, co-located, ASP, MSP, and more
  
• Get insight into successful Web marketing strategies
  
• Understand the technology required to ensure quality service
  
• Identify and decide upon a standard range of services
  
• Enhance network performance through use of monitoring tools
  
• Secure your infrastructure--prevent viruses, worms, and other attacks
  
• Manage a data center and discover ways to outsource services
  
• Gain a competitive edge in an expanding Web hosting market
  

Contents            

   Part I: Starting a Web Hosting Business
    1 The Changing World of Web Hosting
    2 Types of Web Hosting Plans
    3 Selecting a Platform and Web Server

   Part II: Marketing
    4 Web Presentation and Design Strategies
    5 Additional Marketing Strategies

   Part III: Customer Service
    6 Ensuring Quality Customer Service
    7 How To Gauge Customer Satisfaction

   Part IV: Web Hosting Services
    8 Deciding on a Standard Range of Services
    9 Providing Server-side Functionality

   Part V: Infrastructure and Security Considerations
    10 Issues in Networking Infrastructure
    11 Securing Your Infrastructure
    12 Using Network Monitoring Tools
    13 Enhancing Network Performance
    14 Developing Partnerships and Outsourcing Services

   Part VI: Advanced Hosting Markets
    15 Growing Your Web Hosting Business
    16 Emerging Markets
    A Web Hosting Scripting Resources
    B Application Server Resources
    C Network Monitoring Resources
    D Introduction to Networking
    E Internet Standard Specifications