Oracle CRM On Demand Deployment Guide (Paperback)
暫譯: Oracle CRM On Demand 部署指南 (平裝本)

Jeff Saenger, Tim Koehler, Louis Peters

  • 出版商: McGraw-Hill Education
  • 出版日期: 2010-06-07
  • 售價: $1,680
  • 貴賓價: 9.5$1,596
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0071717633
  • ISBN-13: 9780071717632
  • 相關分類: Oracle
  • 海外代購書籍(需單獨結帳)

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商品描述

Master Oracle CRM On Demand

Foster long-term customer relationships and accelerate productivity using the proven strategies and best practices in this Oracle Press guide. Oracle CRM On Demand Deployment Guide shows how to set up, customize, and manage a dynamic software-as-a-service solution across your enterprise. Develop implementation plans, maximize user adoption, build applets and portals, integrate Web 2.0 features, and use analytics dashboards. The latest design, tuning, and data security techniques are also covered in this practical resource.

  • Establish business objectives, project requirements, and key success metrics
  • Staff an implementation team and develop effective rollout plans
  • Configure, deploy, and administer Oracle CRM On Demand
  • Manage users and restrict access using roles and privileges
  • Customize sales, marketing, and service processes with the object model
  • Embed external content and URLs using the web services API
  • Distribute real-time BI using dashboards and advanced reporting tools
  • Incorporate web tabs, mashups, Google services, and RSS feeds
  • Use workflow to automate business process management

商品描述(中文翻譯)

#### 精通 Oracle CRM On Demand

利用本書 Oracle Press 指南中的經驗策略和最佳實踐,促進長期的客戶關係並加速生產力。《Oracle CRM On Demand 部署指南》展示了如何在整個企業中設置、定制和管理動態的軟體即服務解決方案。制定實施計劃,最大化用戶採用,構建小應用程式和入口網站,整合 Web 2.0 功能,並使用分析儀表板。本實用資源還涵蓋了最新的設計、調整和數據安全技術。

- 確立業務目標、項目需求和關鍵成功指標
- 組建實施團隊並制定有效的推廣計劃
- 配置、部署和管理 Oracle CRM On Demand
- 管理用戶並使用角色和權限限制訪問
- 使用物件模型自定義銷售、行銷和服務流程
- 使用網路服務 API 嵌入外部內容和 URL
- 使用儀表板和高級報告工具分發即時商業智慧
- 整合網頁標籤、混合應用、Google 服務和 RSS 源
- 使用工作流程自動化業務流程管理

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