Going Mobile: Building the Real-Time Enterprise with Mobile Applications that Work

Keri Hayes, Susan Kuchinskas

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商品描述

Is mobile technology right for your business? How can you accurately weigh the benefits against the costs and implementation challenges?

The mobile question applies to every kind of industry and every type of business, from the small real estate office to the global communications company, from a local plumbing contractor to a regional hospital. Sales managers must decide whether wireless access to email and customer information will make their sales force more competitive or more scattered. Retail chains must weigh the benefits of letting clerks query the inventory database from the sales floor against the expense of providing them with handheld devices.

This book gives an objective analysis of the opportunities for working smarter-while saving time and money-by using mobile and wireless applications. It provides the information managers need in order to ask hard questions of mobile technology vendors. The authors offer an objective view of the potential and pitfalls, and point out situations where mobile technology may not be the right solution for some businesses.

For those where it does fit, the book guides readers in forming a strategic vision and tactical plan for incorporating real-time/anytime communications into the business. Detailed case studies demonstrate how a particular company or agency has saved time, money, or manpower by going mobile.

 

商品描述(中文翻譯)

手機科技是否適合您的業務?您如何準確地衡量利益與成本以及實施挑戰之間的平衡?這個手機問題適用於各種行業和各種類型的企業,從小型房地產辦公室到全球通信公司,從當地的水電承包商到區域醫院。銷售經理必須決定無線訪問電子郵件和客戶信息是否能使他們的銷售團隊更具競爭力或更加分散。零售連鎖店必須衡量讓店員從銷售樓層查詢庫存數據的好處,以及提供手持設備的費用。本書客觀分析了使用移動和無線應用程序以節省時間和金錢的機會。它提供了管理者需要的信息,以便向移動技術供應商提出艱難的問題。作者們提供了對潛力和陷阱的客觀觀點,並指出移動技術可能不適合某些企業的情況。對於那些適合的企業,本書指導讀者制定將實時/隨時通信納入業務的戰略願景和戰術計劃。詳細的案例研究展示了一家特定公司或機構如何通過移動方式節省時間、金錢或人力。