The Art of SEO, 2/e (Paperback)

Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin

  • 出版商: O'Reilly
  • 出版日期: 2012-03-27
  • 定價: $1,650
  • 售價: 2.4$399
  • 語言: 英文
  • 頁數: 716
  • 裝訂: Paperback
  • ISBN: 1449304214
  • ISBN-13: 9781449304218
  • 相關分類: 搜尋引擎優化 SEO
  • 立即出貨(限量) (庫存=2)

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商品描述

A well-designed, easy-to-navigate website is useless if no one can find it. In this book, four experts help you optimize your site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy.

Much has changed in SEO since the first edition of this book, including new methods for ranking sites based on user engagement with pages and content. Search engines also have improved their ranking results with data from social media. This second edition helps you adjust to these changes with an array of effective tactics, from basic to advanced. It’s the ideal SEO reference.

  • Explore the underlying theory behind SEO and how search engines work
  • Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
  • Examine a number of advanced strategies and tactics
  • Understand the intricacies involved in managing complex SEO projects
  • Learn what’s necessary to build a competent SEO team with defined roles
  • Glimpse the future of search and what lies ahead for the SEO industry

商品描述(中文翻譯)

一本網站設計良好且易於導航的書籍,如果沒有人能找到它,就毫無用處。在這本書中,四位專家將幫助您優化您的網站,以提高搜索引擎的可見性,使用經過驗證的指南和最新的策略來規劃和執行全面的策略。

自第一版以來,SEO已經發生了很大變化,包括基於用戶對頁面和內容的參與度來排名網站的新方法。搜索引擎還通過社交媒體的數據改進了其排名結果。這本第二版書籍將幫助您適應這些變化,提供從基礎到高級的一系列有效策略。它是理想的SEO參考資料。

本書內容包括:
- 探索SEO背後的理論以及搜索引擎的工作原理
- 學習準備、執行和評估SEO計劃所需的步驟
- 研究一些高級策略和技巧
- 理解管理複雜SEO項目所涉及的細節
- 學習建立一個具有明確角色定義的優秀SEO團隊所需的要素
- 窺探搜索的未來以及SEO行業的前景