Digital Marketing For Dummies

Ryan Deiss, Russ Henneberry

  • 出版商: For Dummies
  • 出版日期: 2017-01-17
  • 定價: $990
  • 售價: 8.0$792
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Paperback
  • ISBN: 1119235596
  • ISBN-13: 9781119235590
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存 < 4)

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商品描述

Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

商品描述(中文翻譯)

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在數位行銷領域,幾年前有效的方法正在迅速失去影響力,因為電子平台和使用者不斷演進。那麼,在這個快節奏和競爭激烈的環境中,你該如何保持競爭力呢?別擔心!《數位行銷新手指南》消除了在數位時代的行銷中的猜測,提供了最新的技巧和技術,利用科技將你的產品或服務推向大眾。無論你是想從頭開始打造一個出色的行銷活動,還是只想增強你在社交媒體上的存在感,你都能找到滿足你業務目標並提升你的營收所需的一切。

- 制定個別定制的數位行銷活動
- 提供有效的引導磁鐵以轉換訪客
- 讓你的觀眾對你的品牌、產品和服務保持投入
- 通過與客戶頻繁且策略性的溝通建立回頭客路徑

如果你準備從最新和最好的數位行銷中獲益,這本直截了當的指南將為你的成功鋪平道路。