Achieving Excellence in Fundraising
Tempel, Eugene R., Seiler, Timothy L., Burlingame, Dwight F.
- 出版商: Jossey-Bass/Pfeiffer
- 出版日期: 2016-01-19
- 售價: $2,500
- 貴賓價: 9.5 折 $2,375
- 語言: 英文
- 頁數: 608
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1118853822
- ISBN-13: 9781118853825
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Excel
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商品描述
Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.
- Understand donor dynamics and craft an institutional development plan
- Explore essential marketing and solicitation techniques
- Learn effective volunteer recruitment, retention, and management strategies
Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
作者簡介
EUGENE R. TEMPEL is Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy and a Professor of Philanthropic Studies.
TIMOTHY L. SEILER is the inaugural Rosso Fellow in Philanthropic Fundraising and Clinical Professor of Philanthropic Studies at the Lilly Family School of Philanthropy.
DWIGHT F. BURLINGAME is Professor of Philanthropic Studies and holds the Glenn Family Chair in Philanthropy at the Indiana University Lilly Family School of Philanthropy.
All three editors are recipients of the Henry A. Rosso Medal for Lifetime Achievement in Ethical Fundraising.