Strategic Mobile Design: Creating Engaging Experiences (Paperback)

Joseph Cartman, Richard Ting

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商品描述

This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.

商品描述(中文翻譯)

這本書提供對移動廣告活動有興趣的人,包括客戶端和製作端,以一個有統一策略的方式來處理移動項目的知識。該書提供了對移動生態系統的整體觀點,包括設計、技術、行銷、業務和建構,並提供足夠的資訊來開始進行這類項目。