Reimagining Design: Unlocking Strategic Innovation

Bethune, Kevin G.

  • 出版商: MIT
  • 出版日期: 2024-02-06
  • 售價: $1,050
  • 貴賓價: 9.5$998
  • 語言: 英文
  • 頁數: 208
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 026254847X
  • ISBN-13: 9780262548472
  • 海外代購書籍(需單獨結帳)

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商品描述

The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional's journey through corporate America.

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving--how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.

In Bethune's account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the "other"--and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership--leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace.

Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

商品描述(中文翻譯)

「轉型設計、跨學科突破和多元性的力量:一位黑人專業人士在美國企業界的旅程中所學到的教訓。」

設計所提供的遠不止是一個美觀的標誌或橫幅,它是在重要工作完成後的美化附加功能。在《重新想像設計》一書中,凱文·貝松(Kevin Bethune)展示了設計在解決問題上提供的獨特角度,以及如何戰略性地利用設計來培養創新和鞏固跨學科團隊合作。同時,他描述了自己作為一位黑人專業人士在美國企業界的旅程,揭示了轉型設計、跨學科突破和多元性的力量。貝松從西屋公司的工程師開始,轉到耐克(他在那裡設計了Air Jordans),現在是一位備受追捧的設計和創新顧問,他展示了設計如何改變個人生活和組織。在貝松的敘述中,多元性、公平性和包容性成為一個重要主題。他展示了當我們利用設計進行創新時,我們還需要考慮我們決策的更廣泛生態影響,並承認制度不公正的因素,以實現積極的變革。這本書適合任何感到自己是「他者」的人,也適合希望在職場上鼓勵反種族主義、反性別歧視和反年齡歧視行為的盟友。設計轉型需要領導力,這些領導者不是門戶守衛者,而是以敏捷和靈活性建立與市場相符的團隊。與其他學科和諧共處的設計具有極大的力量;跨學科團隊合作是未來創新的基礎。貝松以洞察力和同理心提供了實現這一目標的框架。

作者簡介

Kevin G. Bethune is the Founder and Chief Creative Officer of dreams - design + life, a think tank for design and innovation. Over a career that spans more than twenty years, he has worked in engineering, business, and design.

作者簡介(中文翻譯)

Kevin G. Bethune是dreams - design + life的創始人兼首席創意官,該公司是一個設計和創新的智庫。在超過二十年的職業生涯中,他曾在工程、商業和設計領域工作。